15Rock Research Journal

Signals worth acting on.

Research notes from delivered work: how we map a market, screen the companies in it and test the numbers, for advisory firms, investors, strategy teams and governments.

The Permission Filter: Why ‘Can We Win’ and ‘Is It Worth Winning’ Are Different Questions
Lead storyStrategy & Growth

The Permission Filter: Why ‘Can We Win’ and ‘Is It Worth Winning’ Are Different Questions

In regulated markets, the binding constraint is not capability — it is permission to operate. A single unresolved credential held CAD 84.5B of demand at Low attractiveness. The…

September 20, 2026
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The Neighbour Test: Why Site Selection Is a Strategy Decision, Not a Real Estate One

Choosing the right site for a factory was worth CAD 39M over ten years — not because of cheaper land, but because of who was next door. A 4.428 location quotient and a 1.59:1…

September 19, 2026Strategy & Growth
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