Research note · 15RockFiled · 2026-05-27

Market Intelligence

See markets early. Act faster.

Turn noisy signals into weekly, defensible insight your team can use.

See a sample market brief
Market intelligence workflow

Signals to cited weekly brief

01

Source map

Map sources and universe

02

Claim engine

Map claims to evidence

03

Workflow engine

Apply your methodology

04

Draft output

Generate cited workpaper

05

Reviewer loop

Human validates

06

Strategy pack

Export shortlist · brief · board pack

Results

Outcomes

Find growth:

new segments, channels, and geos

Defend share:

track competitors, pricing, and launches

See risk:

policy, supply chain, and sentiment shifts

Decide faster:

one view your execs can sign off on

Prototype

What you get in 2 weeks

One live workflow on your priority market

A board-ready brief with evidence and exportable tables

A runbook so your team can rerun and tweak

See the week-2 deliverable
Workflows

Core workflows

pick any to start

Competitor Tracker

launches, pricing, hiring, partnerships

Product & Pricing Map

feature parity, price moves, plan diffs

Demand Signals

search, traffic, reviews, social, app ranks

Geo & Policy Radar

regulation, tenders, incentives, trade

Channel Intelligence

partners, marketplaces, resellers

Whitespace Scan

unmet jobs-to-be-done, segment gaps

Deliverables

Outputs

Weekly market brief:

5-7 slides, one-page summary, appendix

Dashboards:

competitor deltas, price ladders, feature matrix

Alerts:

"material change" watchlists with rationale

Exports:

PDF, DOCX, PPT, CSV, or structured evidence appendix

Approach

Why it works

Encode your lens

how you segment, score, and decide

Evidence by default

links, quotes, and calculations shown

Repeatable at scale

same logic across products and regions

Low lift

we build v1 with you, then you run it

Process

How the workflow runs

Encode
Verify
Run
  1. Encode your method as steps, inputs, and checks
  2. Verify with sources, assumptions, and reviewer sign-off
  3. Run weekly; publish slides and data to your tools

Typical inputs

  • Your segments, ICPs, and win/loss notes
  • Target list of competitors, products, or geos
  • Data access: public first; add your licensed sources later

Typical sources

(public + licensed)

Filings, earnings calls, job posts, pricing pages, changelogs, docs, site/app analytics, reviews, patents, customs and shipping, government portals, RFPs, standards bodies, social and forum data.

Audience

Who uses it

Investor

sector scans, thesis updates, deal funnels

Advisor

rapid outside-in for pitches and delivery

Operator

PMM, strategy, and sales intelligence

Sample

Example pack

(weekly)

  1. Market pulse summary
  2. Top moves and why they matter
  3. Feature and pricing deltas by competitor
  4. Demand signals and leading indicators
  5. Risks and watchlist
  6. Recommended actions and owners
  7. Appendix: sources and calculations
Download a redacted pack
Engagement

Prototype to Run

Prototype

fixed scope, 2-6 weeks, outcome delivered

Run

usage-based on workflow complexity and volume

Ownership: your workflows, data, and outputs remain yours

Questions

FAQ

What problem sizes fit?

Single product line to multi-region portfolios.

How often do we run it?

Weekly by default. Change cadence per workflow.

Can we plug in our data and LLMs?

Yes. We use your licenses where you prefer.

Ready to see your market this way?

Start with one workflow. Ship a weekly brief your leaders can act on.

How it runs

How the workflow runs

Six terms you'll see across the product. Each maps to a concrete artifact, not a marketing concept.

Source map

Every trusted input — public data, private overlays, internal models, regulatory data — registered and verified before it can be cited.

Claim engine

Maps each assertion in a draft to the evidence span it came from. Unsupported claims surface before review.

Workflow engine

Your methodology — scoring rubric, peer logic, value-creation lens, and deliverable standard — running as a repeatable workflow, not a prompt.

Reviewer loop

Analyst review at the claim level. Approve, flag, or rewrite — every action recorded against the evidence.

Strategy pack

The output: shortlist, Value Scan, benchmark, brief, or board pack — every paragraph traceable to its source.

Audit trail

Every source ingestion, claim mapping, reviewer action, and export — captured and exportable with the artifact.

Start small

Most teams begin with one workflow, one source set, and one output.

Start a focused prototype

Used by teams at

Built from hands-on use across investment firms, advisory and consulting teams, banks, and global enterprise teams.

A Big Four consulting firmA leading Canadian institutional investorGlobal banks & insurersGlobal enterprise & manufacturing teams